Brookes Brother Firm Research Paper Example | Topics and Well Written Essays - 500 words

Brookes Brother Firm - Research Paper voiceBrookes Brother already has a presence on Facebook, Twitter, YouTube, as well as its own Blog. As Ralph Lauren once said I dont design clothes, I design dreams (Allgreatquotes). The internet has give-up the ghost the dream innovation for the fashion industry. Ecommerce sales are rising in the get together States and abroad. It is estimated that global ecommerce sales will reach $963 billion by 2013, while the United States is expected to reach $235 billion in sales within three years (Davis). The apparel industry is growing due to a rear in population and a rise in the income capacity of consumers in emerging economies. In the United States in 2010 the retail sales of clothes and accessories was $218 billion (Plunkett Research). Facebook is the top social media website with over 750 million users. The bon ton must advertise itself using Facebook. Due to the lack of knowledge of the company in social media advertize the firm must hire a professional marketing consulting firm to develop a scheme to maximize the firms exposure to its target market of people between the ages of 16 to 30 years of age. The use of a downloadable game sponsored by Bookers Brother is a great way to thread traffic from Facebook users. The company should hire a team of young writers to develop original slogans and conversation topics to hold forth on Facebook, Twitter, MySpace, Foursquare and other social media websites. Foursquare is a radical social media network for cellular devices.